Among the Italian respondents that took part in the survey, 66 percent of them preferred to choose online the product to buy in 2020. Among them, 50 percent would rather proceed with the purchase online, while the other half would rather buy in-store the selected product. On the other hand, only 15 percent of the respondents declared to prefer the traditional in-store shopping for choosing and buying their products.
Offline and online purchasing channels among Italian consumers in October 2020
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Findomestic . (November 1, 2020). Offline and online purchasing channels among Italian consumers in October 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/
Findomestic . "Offline and online purchasing channels among Italian consumers in October 2020." Chart. November 1, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/
Findomestic . (2020). Offline and online purchasing channels among Italian consumers in October 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/
Findomestic . "Offline and Online Purchasing Channels among Italian Consumers in October 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/
Findomestic , Offline and online purchasing channels among Italian consumers in October 2020 Statista, https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/ (last visited November 21, 2024)
Offline and online purchasing channels among Italian consumers in October 2020 [Graph], Findomestic , November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1183770/preferred-purchasing-channels-italy/
