Sales growth of the leading margarine and spreads brands of the U.S. 2023
Blue Bonnet was the fastest-growing margarine and spreads brand in the United States for the 12 weeks ended January 1, 2023, registering sales growth of 98.1 percent compared to the previous year. Category leaders such as I Can't Believe It's Not Butter had sales growth of around 20.5 percent during this period.