Main reasons for consumers not to shop in Singles' Day sales in China 2020

Published by
Yihan Ma,
Dec 20, 2024
According to a survey among 2,029 Chinese consumers, around 33 percent of respondents said they planned not to take part in Singles' Day sales due to the long delivery time. Meanwhile, around 23 percent of respondents stated that they would not participate in Singles' Day sales this year because they were not sure what to buy.

Leading factors for not taking part in Singles' Day sales among consumers in China in 2020

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Release date

October 2020

Region

China

Survey time period

September 30 to October 6, 2020

Number of respondents

2,029 respondents

Special properties

consumers across all regions, demographics, and income levels

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