Monthly installs of mobile apps which enable U.S. consumers to purchase goods on payments plans doubled between April and September 2020. This conclusion was reached after an analysis of installation data that included Klarna, Affirm, Afterpay, and QuadPay. No figures were provided for the providers individually, but what is noticeable is their growth since lockdown began: U.S. installs for the buy now pay later - or BNPL - apps grew substantially in May, before declining in the summer, and then picking up again in August and September. The source adds the 1.4 million installs in September equaled the all-time record that was set in December 2019. BNPL or buy now pay later is an alternative form of consumer lending, where consumers can split their purchase into multiple installments, and is a payments option is increasingly offered in online shopping.
Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020
(in 1,000s)
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Sensor Tower. (October 22, 2020). Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/
Sensor Tower. "Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s)." Chart. October 22, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/
Sensor Tower. (2020). Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/
Sensor Tower. "Monthly Installs of The Buy Now, Pay Later (Bnpl) Apps from Klarna, Affirm, Afterpay, and Quadpay in The United States from January to September 2020 (in 1,000s)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/
Sensor Tower, Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/ (last visited December 19, 2024)
Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s) [Graph], Sensor Tower, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1183310/installs-buy-now-pay-later-apps/
