Offline or online information search preference in France 2019, by product category

Published by Statista Research Department, Nov 29, 2023
With a growing digitization, French consumers were more inclined to look for information online in 2019. However for some products such as prêt-à-porter fashion elements, 38 percent of consumers preferred to look for information in-store. For cosmetics, the offline path was preferred as well.

Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019

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Release date

June 2019

Region

France

Survey time period

March 26 to April 3, 2019

Number of respondents

1,000 respondents

Special properties

Consumers having bought a product in the last 12 months

Method of interview

Online Access Panel

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