According to a survey by Rakuten Insight on dietary supplements in Indonesia conducted in March 2022, the majority of respondents in all age groups stated that they purchased such products from pharmacies. Dietary supplements included herbal or botanical substances, minerals, or vitamins, taken to supplement the diet to improve health.
Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group
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Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group
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among respondents who consumed dietary supplements
Method of interview
Online survey
Supplementary notes
The survey question was: "Where do you often purchase dietary supplements/nutraceuticals?"
1,667 respondents aged 16 to 24 years old,
2,538 respondents aged 25 to 34 years old,
1,684 respondents aged 35 to 44 years old,
596 respondents aged 45 to 54 years,
169 respondents aged 55 years and above.
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Rakuten Insight. (June 22, 2022). Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/
Rakuten Insight. "Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group." Chart. June 22, 2022. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/
Rakuten Insight. (2022). Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/
Rakuten Insight. "Preferred Purchase Channels for Dietary Supplements or Nutraceuticals in Indonesia as of March 2022, by Age Group." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/
Rakuten Insight, Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group Statista, https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/ (last visited April 13, 2025)
Preferred purchase channels for dietary supplements or nutraceuticals in Indonesia as of March 2022, by age group [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1183064/indonesia-purchase-channels-for-dietary-supplements-by-age-group/
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