Most popular category of products on Black Friday in Germany 2019

Published by
Kasia Davies,
Nov 10, 2022
This graph presents the results of a survey conducted in September 2019 regarding purchasing intentions for Black Friday in Germany, by preferred product category. During the survey, roughly 40 percent of respondents stated to most likely buy fashion and accessories. Other popular categories included drugstore products and household electronics.

Which products will you most likely buy on Black Friday?

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Release date

November 2019

Region

Germany

Survey time period

September 2019

Number of respondents

1,000 respondents

Age group

16 years and older

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