In 2019, the digital direct-to-consumer (D2C) market in Japan was estimated to exceed two trillion Japanese yen for the first time. With more businesses establishing an online shop in Japan, it was forecasted that distributors would increase direct transactions without going through an intermediary such as online shopping malls or marketplaces.
Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025
(in trillion Japanese yen)
*Forecast. Figures are estimates based on past internal data collected by the source. Including data of related businesses. Excluding EC malls and business transactions through intermediaries.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ureru Net Advertising. (September 8, 2020). Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. "Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen)." Chart. September 8, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. (2020). Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising. "Digital Direct-to-consumer (D2c) Market Size in Japan from 2016 to 2019 with Forecasts until 2025 (in Trillion Japanese Yen)." Statista, Statista Inc., 8 Sep 2020, https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/
Ureru Net Advertising, Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/ (last visited December 22, 2024)
Digital direct-to-consumer (D2C) market size in Japan from 2016 to 2019 with forecasts until 2025 (in trillion Japanese yen) [Graph], Ureru Net Advertising, September 8, 2020. [Online]. Available: https://www.statista.com/statistics/1182810/japan-digital-d2c-market-size/
