Ways B2B companies tailor the digital customer experience in Scandinavia 2021

Published by
L. Yltävä,
Nov 9, 2024
Only about 30 percent of Scandinavian B2B e-commerce companies tailored the digital experience of their customers. According to a poll from 2021, targeted outbound marketing, such as email, was the most popular strategy among the surveyed companies.

Ways B2B companies tailor the digital customer experience in Scandinavia in 2021

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Source

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Release date

2021

Region

Denmark, Norway, Sweden

Survey time period

Febraury to March 2021

Number of respondents

427 respondents

Special properties

B2B companies selling through digital channels

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Does the company use any IT systems for personalization?"

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