Ways B2B companies tailor the digital customer experience in the Nordics 2024

Published by
L. Yltävä,
Dec 17, 2024

The Nordics` B2B e-commerce companies tailored the digital experience of their customers, according to a survey from 2024. Half of the companies understand their customers` journey through interviews, followed by 46 percent who stated they use internal knwoledge. 

Ways B2B companies tailor the digital customer experience in the Nordics in 2024

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Release date

2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

January 2024

Number of respondents

551respondents

Special properties

B2B companies selling through digital channels

Method of interview

Online survey

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