Demand for diverse debut cable TV shows increased by 117 percent from 2017 to 2019. Looking at the top 25 in-demand cable debuts, it was found that by 2019 there was equal popularity between diverse and non-diverse scripts. The average demand is shown as an index to the annual average; this means in 2017 diverse shows were six times more in-demand than the average.
Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019
Diverse debut: U.S. first-run television scripted series premiere in which at least 40% of the series regular cast is nonwhite.
Non-diverse debut: U.S. first-run television scripted series premiere in which less than 40% of the series regular cast is nonwhite.
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Parrot Analytics. (October 5, 2020). Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/
Parrot Analytics. "Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019." Chart. October 5, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/
Parrot Analytics. (2020). Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/
Parrot Analytics. "Average Demand of Cable Television Debut Series with Diverse Casts in The United States from 2017 to 2019." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/
Parrot Analytics, Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019 Statista, https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/ (last visited January 08, 2025)
Average demand of cable television debut series with diverse casts in the United States from 2017 to 2019 [Graph], Parrot Analytics, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/1182631/cable-tv-debuts-diversity-demand-usa/