Average spending on cosmetics in Russia in 2021, by gender and store type

Published by A. Melkadze, Sep 6, 2022
In 2021, Russian men spent on average less on cosmetics both in online and offline stores than their female counterparts. An average receipt for men on cosmetics while shopping online amounted to under 1.7 thousand Russian rubles, being roughly 250 Russian rubles smaller relative to the average spent by women on cosmetics online in that year.

Average receipt in online and offline cosmetics stores in Russia in 2021, by gender (in Russian rubles)

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers

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