Cosmetics customer share in Russia 2021, by age and store

Published by A. Melkadze, Sep 6, 2022
Shopping for cosmetics in traditional retail stores Russia remained popular in 2021, among all age groups. Customers of age from 16 to 44 years were more likely to shop cosmetics online relative to shoppers in other age categories.

Share of cosmetics customers in Russia in 2021, by age group and type of store

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.

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