In 2020, in the two weeks leading up to October 13 and 14, Amazon invested 28 percent of its advertising budget in promoting gift cards to potential customers. In the same period, the online retailer allocated 11 percent of the budget to promote the Amazon Prime business segment.
Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product
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Numerator. (October 15, 2020). Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. "Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product." Chart. October 15, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. (2020). Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator. "Share of Advertising Spending of Amazon Leading up to Prime Day in The United States in 2020, by Product." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/
Numerator, Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product Statista, https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/ (last visited October 02, 2024)
Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product [Graph], Numerator, October 15, 2020. [Online]. Available: https://www.statista.com/statistics/1182391/amazon-ad-spend-prime-day-us-product-share/