During the 2020 Amazon Prime Day event, which ran on October 13 and 14, advertising spending on Amazon sponsored product ads grew by 168 percent year-on-year. At the same time spending on sponsored brands ads increased by 321 percent. Cost per click on sponsored products and brands advertising grew by 20 and 37 percent respectively.
Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Tinuiti. (October 22, 2020). Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. "Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad." Chart. October 22, 2020. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. (2020). Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti. "Year-on-year Growth of Advertising Metrics during Amazon Prime Day in The United States in 2020, by Type of Ad." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
Tinuiti, Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad Statista, https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/ (last visited March 13, 2025)
Year-on-year growth of advertising metrics during Amazon Prime Day in the United States in 2020, by type of ad [Graph], Tinuiti, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1182373/prime-day-ad-metrics-growth-us/
