According to a survey by Rakuten Insight on dietary supplements in India conducted in March 2022, around 51 percent of respondents who took dietary supplements or nutraceuticals stated that they purchased them online. Other popular channels of purchase were pharmacies and supermarkets.
Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022
Characteristic
Share of respondents
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Rakuten Insight. (June 22, 2022). Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/
Rakuten Insight. "Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022." Chart. June 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/
Rakuten Insight. (2022). Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/
Rakuten Insight. "Preferred Purchase Channels for Dietary Supplements or Nutraceuticals in India as of March 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/
Rakuten Insight, Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022 Statista, https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/ (last visited July 22, 2024)
Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022 [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1182339/india-purchase-channels-for-dietary-supplements/