During a March study among digital retailers worldwide gauging their expectations of Amazon Prime Day activities, it was found that the majority of respondents, namely 87 percent, were planning to use Amazon advertising to promote their products. Another 43 percent said they expected to use the officially sanctioned Lightning or Featured Deal for that purpose.
Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020
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eMarketer. (April 20, 2020). Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. "Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020." Chart. April 20, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. (2020). Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. "Expected Investments in Selected Advertising and Promotional Efforts of Digital Retailers on Amazon during Prime Day Worldwide as of March 2020." Statista, Statista Inc., 20 Apr 2020, https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer, Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 Statista, https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/ (last visited November 22, 2024)
Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 [Graph], eMarketer, April 20, 2020. [Online]. Available: https://www.statista.com/statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
