U.S. CPG manufacturer shopper marketing spending 2020, by type

Published by
J. G. Navarro,
Jan 6, 2023
In 2019 a study was conducted among the U.S. consumer packaged goods manufacturers, where respondents were asked to indicate how they distribute their shopper marketing budgets. According to the results, CPG companies intended to spend the largest share of their 2020 shopper marketing budgets on coupons and retailer-specific offers. In-store advertising was the second most popular vehicle for shopper marketing efforts.

Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type

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Release date

December 2019

Region

United States

Survey time period

2019

Number of respondents

400 respondents

Special properties

among CPG manufacturers, retailers and shoppers

Method of interview

Online survey

Supplementary notes

Figures are estimates.
The source did not provide information on the exact date of survey.

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