U.S. CPG manufacturer marketing budget as share of sales 2022-2023

Published by
Julia Faria,
Aug 28, 2024
According to a 2022 study conducted among consumer packaged goods manufacturers, CPG companies reinvested 17.8 percent of their sales gains into marketing budgets. In 2023, the share was expected to increase slightly to 18.7 percent.

CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023

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Release date

December 2022

Region

United States

Survey time period

July 2022

Number of respondents

350 respondents

Special properties

among CPG manufacturers, retailers, and shoppers

Method of interview

Online survey

Supplementary notes

*Forecast.
The source did not provide information on the exact date of survey.

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CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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