According to a 2022 study conducted among consumer packaged goods manufacturers, CPG companies reinvested 17.8 percent of their sales gains into marketing budgets. In 2023, the share was expected to increase slightly to 18.7 percent.
CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023
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Cadent Consulting. (December 7, 2022). CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/
Cadent Consulting. "CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023." Chart. December 7, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/
Cadent Consulting. (2022). CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/
Cadent Consulting. "Cpg Manufacturer Marketing Spending as Share of Sales in The United States in 2022 and 2023." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/
Cadent Consulting, CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/ (last visited October 02, 2024)
CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023 [Graph], Cadent Consulting, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1182112/cpg-manufacturer-marketing-budget-sales-share-usa/