A market study from October 2020 revealed that e-commerce advertising spending in the United States reached 12.5 billion U.S. dollars in 2019. According to further estimates, digital ad spend on e-commerce channels such as Amazon, Walmart or eBay, just to name a few, will surpass 38 billion dollars by the end of 2024.
Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024
(in billion U.S. dollars)
digital advertising that appears on websites or apps that are primarily engaged in retail e-commerce (e.g. Amazon, Walmart, and eBay); excludes advertising on social netwroks or search engines
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eMarketer. (October 22, 2020). Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. "Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)." Chart. October 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. (2020). Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. "Retail E-commerce Channel Digital Advertising Spending in The United States from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer, Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/ (last visited December 18, 2024)
Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph], eMarketer, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
