A market study from October 2020 revealed that e-commerce advertising spending in the United States reached 12.5 billion U.S. dollars in 2019. According to further estimates, digital ad spend on e-commerce channels such as Amazon, Walmart or eBay, just to name a few, will surpass 38 billion dollars by the end of 2024.
Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024
(in billion U.S. dollars)
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Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024
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digital advertising that appears on websites or apps that are primarily engaged in retail e-commerce (e.g. Amazon, Walmart, and eBay); excludes advertising on social netwroks or search engines
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eMarketer. (October 22, 2020). Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. "Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)." Chart. October 22, 2020. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. (2020). Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer. "Retail E-commerce Channel Digital Advertising Spending in The United States from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
eMarketer, Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/ (last visited April 01, 2025)
Retail e-commerce channel digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph], eMarketer, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1182019/ecommerce-ad-spend-usa/
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