U.S. top non-gaming activities within video games by engagement 2024

In 2024, non-gaming activities are a significant part of the online-gaming environment. Approximately 89 percent of highly engaged super gamers gamers in the United States have participated in non-gaming activities in the last 12 months, with socializing and meeting new people being the most popular one.

Share of gamers in the United States who have participated in select non-gaming activities or events within video games in the last 12 months in 2024, by engagement level

Characteristic	Super gamers	Avid gamers	Casual gamers
Watching videos	55%	41%	12%
Socializing / meeting new people	51%	37%	10%
Attending educational classes, meetings, or work-related events	40%	16%	2%
Attending live events	39%	21%	4%
Traveling to virtual versions of real-world locations	39%	18%	3%

0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Release date

October 2024

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Region

United States

Survey time period

2024

Number of respondents

4,004 respondents

Age group

18 years and older

Special properties

non-gaming activities or events includes activities inside of video games that are not an essential component of gameplay.

Supplementary notes

Gamers are defined as adults aged 18+ who currently play video games.

“Super Gamers” are defined as gamers who view gaming as their primary source of entertainment and follow gaming content online. “Avid Gamers” are defined as gamers who view gaming as one of a few equivalent options for entertainment, or gamers who view gaming as their primary source of entertainment but do not follow gaming content online. “Casual Gamers” are defined as gamers who only view gaming as an entertainment option when other options are not available, or gamers who view gaming as one of a few equivalent options for entertainment but do not follow gaming content online.

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