Approximately a third of surveyed Hungarians planned to buy chothing items on Black Friday in 2023, making it the leading product category. Household and chemical products came second in the ranking, while household appliances were the third most popular product category among Hungarian shoppers.
Distribution of Hungarians planning to shop on Black Friday in 2023, by product category
Characteristic
Share of respondents
Clothing, sports clothes
35%
Household and chemical products
30%
Household appliances
26%
Mobile phones
23%
Games and Toys
22%
DIY and garden products, health products
21%
Groceries
20%
Furnishings
16%
Pet supplies, beauty products
19%
Alcohol, coffee, tobaccoo products
18%
Books, magazines, furniture, entertainment electronics, computing devices
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Reacty Digital. (October 26, 2023). Distribution of Hungarians planning to shop on Black Friday in 2023, by product category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/
Reacty Digital. "Distribution of Hungarians planning to shop on Black Friday in 2023, by product category." Chart. October 26, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/
Reacty Digital. (2023). Distribution of Hungarians planning to shop on Black Friday in 2023, by product category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/
Reacty Digital. "Distribution of Hungarians Planning to Shop on Black Friday in 2023, by Product Category." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/
Reacty Digital, Distribution of Hungarians planning to shop on Black Friday in 2023, by product category Statista, https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/ (last visited December 30, 2024)
Distribution of Hungarians planning to shop on Black Friday in 2023, by product category [Graph], Reacty Digital, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1181407/hungary-planning-to-shop-on-black-friday-by-category/
