Latin America: channel retail value share 2018
In 2018, e-commerce still made up a small part (0.1 percent) of the market value of Latin America's retail sector. Modern trade channels, on the other hand, were responsible for 58.5 percent of the market value in the region, while traditional channels, such as outlets, door-to-door, drugstores, and pharmacies, accounted for 41.4 percent.
