In a survey conducted in 2020, 35 percent of respondents in the Asia Pacific region stated that they discovered new products through food and cooking social media influencer accounts. Comparatively, for the same survey 24 percent of respondents stated that they discovered new products through artist and actor influencers on social media.
Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type
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Rakuten Group. (September 16, 2020). Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/
Rakuten Group. "Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type." Chart. September 16, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/
Rakuten Group. (2020). Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/
Rakuten Group. "Leading Social Media Influencers in Discovering New Products among Consumers in The Asia Pacific Region in 2020, by Type." Statista, Statista Inc., 16 Sep 2020, https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/
Rakuten Group, Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type Statista, https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/ (last visited November 21, 2024)
Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type [Graph], Rakuten Group, September 16, 2020. [Online]. Available: https://www.statista.com/statistics/1181349/apac-leading-social-media-influencers-in-discovering-products-by-type/
