According to a study from September 2020 on the impact of the coronavirus on the work of marketers worldwide, 30 percent of surveyed senior marketers stated that they are reconsidering the purpose of their company's office, while another 35 percent said that they were aiming to return to the pre-coronavirus office approach. Those who were thinking of repurposing office space had in mind redesigning it for better collaboration - increasing meeting spaces, and introducing a mixed work/home office days during the week, just to name a few ideas.
Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020
among senior marketers from 35 companies representing approximately 67 billion U.S. dollars in annual media and marketing spend
Method of interview
Online survey
Supplementary notes
Q: Some organisations already are considering remote working as a way going forward and are rethinking the purpose of their offices (i.e. more for 'collaborations' tasks rather than daily work for all full-time employees). Are you reconsidering the 'purpose' of your office?
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World Federation of Advertisers. (September 30, 2020). Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/
World Federation of Advertisers. "Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020." Chart. September 30, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/
World Federation of Advertisers. (2020). Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/
World Federation of Advertisers. "Share of Marketers Planning to Reconsider The Purpose and Usage of The Company's Office after The Coronavirus Crisis Worldwide as of September 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/
World Federation of Advertisers, Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020 Statista, https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/ (last visited December 23, 2024)
Share of marketers planning to reconsider the purpose and usage of the company's office after the coronavirus crisis worldwide as of September 2020 [Graph], World Federation of Advertisers, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/1181138/marketers-office-usage-post-coronavirus-worldwide/
