Share of digital music consumers Thailand 2019, by platform

Published by Kankanit Ciba, Nov 8, 2023
According to a recent survey conducted on consumer behavior and media consumption in Thailand, 79.5 percent of the respondents listened to online music and used music streaming services on music applications. In comparison, 29.7 percent listened to online music and used music streaming services through websites.

Share of consumers who listened to online music and used music streaming services in Thailand in 2019, by platform

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Sources

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Release date

November 2019

Region

Thailand

Survey time period

April to June 2019

Number of respondents

3,749 respondents

Age group

15 years and older

Special properties

among consumers who listened to online music and used music streaming services in Thailand

Method of interview

Questionnaire and personal interview

Supplementary notes

The study was conducted through quantitative research, field survey, and multi-stage sampling in which probability sampling method was also applied.

The date of survey was not explicitly indicated in the source. The date of survey used here was interpreted from the source context.

Values may not add up to 100 percent due to rounding.

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