Sport endorsement value in India 2021, by type

Published by Sandhya Keelery, Sep 27, 2023
Endorsements in cricket made up the highest value compared to other sports in India in 2021. At over five billion Indian rupees, it was no surprise that the likes of the Indian Premier League, along with World Cups, both ODIs and T20s, brought in the most money. Emerging sports, thanks in part to the 2021 Olympics saw an increase in endorsements compared to 2020.

Sport endorsement value in India in 2021, by type (in billion Indian rupees)

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Release date

March 2022

Region

India

Survey time period

2021

Supplementary notes

One Indian rupee is equal to 0.012 euros and 0.012 U.S. dollars as of November 2022.

Values have been rounded for clarity.

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