In 2020, there were 9.81 million people aged 14 years or older who stated to have used toilet paper of the brand Hakle during the last three months. VuMA Touchpoints (Verbrauchs- und Medienanalyse) provides data on the media usage and consumer behavior of the German-speaking population over 14 years old.
Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020
(in millions)
Base: German-speaking population aged 14 years and older. Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people
The figures presented refer to the following study:2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology available here and in the Berichtsband.
The survey question was asked in the following wording: "Which of the following toilet paper brands were used in your household in the last three months?"
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VuMA. (November 18, 2020). Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/
VuMA. "Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions)." Chart. November 18, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/
VuMA. (2020). Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/
VuMA. "Number of Users of The Most Popular Brands of Toilet Paper in Germany from 2017 to 2020 (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/
VuMA, Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions) Statista, https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/ (last visited December 22, 2024)
Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions) [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/1180712/user-numbers-toilet-paper-brands-germany/
