Number of toilet paper users in Germany 2017-2020, by brand

Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Base: German-speaking population aged 14 years and older. Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people 2018: 23,086 respondents, projection to 70.45 million people 2019: 23,120 respondents, projection to 70.60 million people 2020: 23,138 respondents, projection to 70.63 million people
The figures presented refer to the following study:2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here and in the Berichtsband.

The survey question was asked in the following wording: "Which of the following toilet paper brands were used in your household in the last three months?"

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