Between May 2020 and May 2021, only 18.87 percent of brand's video posts on Facebook were live videos. In comparison, 81.13 percent of brand's video posts were pre-recorded. The majority of brands posting pre-recorded videos was due to the ability edit and have control over what will be seen in the content.
Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Socialinsider. (July 20, 2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021." Chart. July 20, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. (2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of Live and Pre-recorded Brand Video Posts on Facebook Worldwide from May 2020 to May 2021." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider, Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 Statista, https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/ (last visited August 24, 2024)
Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph], Socialinsider, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
