Between May 2020 and May 2021, only 18.87 percent of brand's video posts on Facebook were live videos. In comparison, 81.13 percent of brand's video posts were pre-recorded. The majority of brands posting pre-recorded videos was due to the ability edit and have control over what will be seen in the content.
Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021
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Socialinsider. (July 20, 2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021." Chart. July 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. (2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of Live and Pre-recorded Brand Video Posts on Facebook Worldwide from May 2020 to May 2021." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider, Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 Statista, https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/ (last visited December 22, 2024)
Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph], Socialinsider, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1180541/facebook-live-pre-recorded-posts-share/
