Reasons why people did not attend past Amazon Prime Days in Italy October 2020
Among the 489 respondents that did not attend Amazon Prime Days in the past, 30 percent of them did so simply because they did not need to buy anything. Furthermore, 27 percent of them did not know the Prime Days dates. Moreover, 18 percent of the respondents did not buy anything since they could not find the products that they needed. Finally, only nine percent of them did not attend Amazon Prime Days because they did not have enough time.
