Cosmetic companies' website referral traffic in France 2020

Published by
D. Petruzzi,
Sep 15, 2022
As online shopping experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of referral traffic of the different cosmetic websites. Thus, we note that around 8 percent of visits to Sephora.fr came from referral traffic, that is to say, visits made coming from other sites, without searching on Google.

Share of referral traffic on cosmetic companies websites in France in 2020

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Release date

February 2020

Region

France

Survey time period

January 2020

Number of respondents

30 cosmetic brands

Special properties

Brands with a website that can be visited from France, excluding perfume brands

Supplementary notes

Referral traffic describes the people who come to a domain from other sites, without searching for the said domain on Google.

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