In 2019, brands with over 200 thousand followers on Instagram had an Instagram story reach rate of 2.3 percent, down from 4.2 percent in the previous year. Additionally, Instagram accounts with under 10 thousand followers had a reach rate of 8.4 percent in 2019, a decline from 11.3 percent in 2018.
Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size
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Rival IQ. (January 6, 2020). Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. "Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size." Chart. January 6, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. (2020). Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. "Brand Instagram Stories Reach Rate Worldwide in 2018 and 2019, by Account Size." Statista, Statista Inc., 6 Jan 2020, https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ, Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size Statista, https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/ (last visited August 24, 2024)
Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size [Graph], Rival IQ, January 6, 2020. [Online]. Available: https://www.statista.com/statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/