Global reach rate of brand Instagram stories 2018-2019, by account size

Published by
Stacy Jo Dixon,
Apr 28, 2022
In 2019, brands with over 200 thousand followers on Instagram had an Instagram story reach rate of 2.3 percent, down from 4.2 percent in the previous year. Additionally, Instagram accounts with under 10 thousand followers had a reach rate of 8.4 percent in 2019, a decline from 11.3 percent in 2018.

Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size

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Release date

January 2020

Region

Worldwide

Survey time period

June to October 2019

Special properties

29,000 Instagram stories

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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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