In 2023, Brazil was named the most effective advertising market in Latin America, scoring almost 719 points in the presented effectiveness ranking. Colombia and Argentina followed with about 416 and 342 points, respectively. According to another source's projections, Argentina, Uruguay, and Mexico were among Latin America's fastest-growing ad markets in 2024.
Most effective advertising markets in Latin America in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."
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WARC. (March 18, 2024). Most effective advertising markets in Latin America in 2023 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. "Most effective advertising markets in Latin America in 2023 (index score)." Chart. March 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. (2024). Most effective advertising markets in Latin America in 2023 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. "Most Effective Advertising Markets in Latin America in 2023 (Index Score)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC, Most effective advertising markets in Latin America in 2023 (index score) Statista, https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/ (last visited November 21, 2024)
Most effective advertising markets in Latin America in 2023 (index score) [Graph], WARC, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
