In 2023, Brazil was named the most effective advertising market in Latin America, scoring almost 719 points in the presented effectiveness ranking. Colombia and Argentina followed with about 416 and 342 points, respectively. According to another source's projections, Argentina, Uruguay, and Mexico were among Latin America's fastest-growing ad markets in 2024.
Most effective advertising markets in Latin America in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (March 18, 2024). Most effective advertising markets in Latin America in 2023 (index score) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. "Most effective advertising markets in Latin America in 2023 (index score)." Chart. March 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. (2024). Most effective advertising markets in Latin America in 2023 (index score). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC. "Most Effective Advertising Markets in Latin America in 2023 (Index Score)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
WARC, Most effective advertising markets in Latin America in 2023 (index score) Statista, https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/ (last visited December 30, 2024)
Most effective advertising markets in Latin America in 2023 (index score) [Graph], WARC, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1180193/most-effective-advertising-markets-latin-america/
