In 2023, Brazil was named the most creative advertising market in Latin America, scoring over 1.71 thousand points in the presented creativity ranking. Mexico and Argentina followed with around 1.13 thousand and 1.11 thousand points, respectively.
Most creative advertising markets in Latin America in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."
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WARC. (March 11, 2024). Most creative advertising markets in Latin America in 2023 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most creative advertising markets in Latin America in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. (2024). Most creative advertising markets in Latin America in 2023 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most Creative Advertising Markets in Latin America in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC, Most creative advertising markets in Latin America in 2023 (index score) Statista, https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/ (last visited November 21, 2024)
Most creative advertising markets in Latin America in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
