Share of U.S. consumers planning to shop Thanksgiving sales 2023, by income

Published by
D. Tighe,
Nov 9, 2023
According to a survey carried out in October 2023 in the United States, almost three-quarters of higher income earners with an annual income exceeding 75 thousand U.S. dollars planned to shop online on Black Friday. Approximately the same proportion of higher earners also planned to make purchases on Cyber Monday.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following days do you plan to shop on this year? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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