According to a study from 2020 on political advertising in the United States, 78 percent of respondents stated that seeing political ads around other brand advertising content did not impact how they viewed that content or the brand. What is more, another 12 percent said that it had a positive impact on their perception of other brand spots.
Impact of political advertising on viewing of other advertising in the United States as of August 2020
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Share of respondents
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Ipsos. (October 13, 2020). Impact of political advertising on viewing of other advertising in the United States as of August 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. "Impact of political advertising on viewing of other advertising in the United States as of August 2020." Chart. October 13, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. (2020). Impact of political advertising on viewing of other advertising in the United States as of August 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. "Impact of Political Advertising on Viewing of Other Advertising in The United States as of August 2020." Statista, Statista Inc., 13 Oct 2020, https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos, Impact of political advertising on viewing of other advertising in the United States as of August 2020 Statista, https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/ (last visited September 01, 2024)
Impact of political advertising on viewing of other advertising in the United States as of August 2020 [Graph], Ipsos, October 13, 2020. [Online]. Available: https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/