According to a survey carried out in October 2023 in the United States, respondents from the west of the U.S. were the most likely to venture to the shops on Black Friday. Around 36 percent of respondents from this region were planning to shop in-store, whilst respondents from the northeast were most likely to be planning to shop on Cyber Monday.
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region
Original survey question: "Which of the following days do you plan to shop on this year? Select all that apply."
*The geographical distribution of survey respondents was as follows:
Northeast = 456 Midwest = 202 South = 265 West = 121
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Drive Research. (October 26, 2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region." Chart. October 26, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. (2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of September 2023, by Region." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region Statista, https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/ (last visited December 18, 2024)
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region [Graph], Drive Research, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
