Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region
According to a survey carried out in October 2023 in the United States, respondents from the west of the U.S. were the most likely to venture to the shops on Black Friday. Around 36 percent of respondents from this region were planning to shop in-store, whilst respondents from the northeast were most likely to be planning to shop on Cyber Monday.