In 2019, beauty brands performed best on photo-sharing platform Instagram. On average, beauty brands posted 10.15 posts on Instagram per week and generated a 0.85 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.
Social media metrics for global beauty brands in 2019
The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.
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Rival IQ. (January 20, 2020). Social media metrics for global beauty brands in 2019 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/
Rival IQ. "Social media metrics for global beauty brands in 2019." Chart. January 20, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/
Rival IQ. (2020). Social media metrics for global beauty brands in 2019. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/
Rival IQ. "Social Media Metrics for Global Beauty Brands in 2019." Statista, Statista Inc., 20 Jan 2020, https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/
Rival IQ, Social media metrics for global beauty brands in 2019 Statista, https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/ (last visited November 12, 2024)
Social media metrics for global beauty brands in 2019 [Graph], Rival IQ, January 20, 2020. [Online]. Available: https://www.statista.com/statistics/1179862/beauty-brand-social-media-metrics/