A lack of attraction to the products was the main reason for Brazilians not to buy shoes from a particular brand, according to a survey conducted in 2019. Over half of respondents in the country said they do not buy shoes if they do not feel really drawn by a brand's products. Meanwhile, 46 percent of Brazilians surveyed stated not to purchase footwear from brands whose price-quality relationship was not considered fair. Bad working conditions for employees was also one of the main factors when deciding against a particular shoe brand among Brazilian respondents. In contrast, quality was the most important aspect to consider when shopping for footwear in Brazil that same year.
Main reasons not to purchase a particular footwear brand in Brazil as of October 2019
Characteristic
Share of respondents
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IEMI Inteligência de Mercado. (October 15, 2019). Main reasons not to purchase a particular footwear brand in Brazil as of October 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/
IEMI Inteligência de Mercado. "Main reasons not to purchase a particular footwear brand in Brazil as of October 2019." Chart. October 15, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/
IEMI Inteligência de Mercado. (2019). Main reasons not to purchase a particular footwear brand in Brazil as of October 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/
IEMI Inteligência de Mercado. "Main Reasons Not to Purchase a Particular Footwear Brand in Brazil as of October 2019." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/
IEMI Inteligência de Mercado, Main reasons not to purchase a particular footwear brand in Brazil as of October 2019 Statista, https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/ (last visited August 24, 2024)
Main reasons not to purchase a particular footwear brand in Brazil as of October 2019 [Graph], IEMI Inteligência de Mercado, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/1179612/main-factors-not-buy-footwear-brand-brazil/