Expected spending on the holiday season in the U.S. 2024, by generation

Published by
D. Tighe,
Oct 22, 2024

Millennials were planning to spend the most on themselves and others during the holiday season in the United States in 2024. The generational cohort was expecting to spend more than 2,200 U.S. dollars on average, with their younger counterparts, Generation Z, planning to spend under 1,800 U.S. dollars on the festive period.

Planned expenditure on the holiday season in the United States in 2024, by generation (in U.S. dollars)

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Release date

October 2024

Region

United States

Survey time period

2023

Number of respondents

4,011 respondents

Supplementary notes

The source did not provide the exact survey date.

The full survey question was phrased as follows: "Thinking about the forthcoming holiday season, how much in total do you plan to spend on others and yourself in the following categories?

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