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Leading e-retailers on Black Friday in France 2021, by search volume
Every year, Black Friday marks a defining date for online retailers, as a significant percentage of their annual sales take place on those days. In 2021, a keyword analysis looked at the most searched online retailers for Black Friday in France, which took place on November 26th. According to results, Amazon was the most popular online retailer among French consumers, accumulating approximately 124,000 queries. It was followed by the French Cdiscount and Darty, with 79,000 and 66,000 searches, respectively.