In 2023, Patagonia took the top spot as the most reputable corporation in the United States, with an index score of 83.5 points based on consumer perception of the brand. The outdoor brand was closely followed by Costco, which scored 82.1 points in the ranking. The ranking is based on a list of "most visible" companies in the U.S., i.e. companies that were most top-of-mind for reputation for U.S. consumers.
Leading companies in the United States in 2023, by reputation
(index score)
The maximum score is 100. Score performance ranges are as follows:
80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical.
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Axios. (May 23, 2023). Leading companies in the United States in 2023, by reputation (index score) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/
Axios. "Leading companies in the United States in 2023, by reputation (index score)." Chart. May 23, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/
Axios. (2023). Leading companies in the United States in 2023, by reputation (index score). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/
Axios. "Leading Companies in The United States in 2023, by Reputation (Index Score)." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/
Axios, Leading companies in the United States in 2023, by reputation (index score) Statista, https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/ (last visited November 20, 2024)
Leading companies in the United States in 2023, by reputation (index score) [Graph], Axios, May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1179261/leading-corporations-reputation-united-states/
