During the coronavirus outbreak of 2020, millennials in the United States were the generation most likely to buy store brands for the purposes of saving money. In contrast, about half baby boomers said they were not shopping for store brands more frequently; however, nearly 40 percent of baby boomers did buy them when the items they were looking for were unavailable.
Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation
Characteristic
Yes, because items are not available
Yes, to save money
No, have not bought more store brand items than in the past
The source does not provide information on the original wording of the question used during the survey.
Percentage points exceeding 100 percent are probably due to rounding.
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Valassis. (July 30, 2020). Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. "Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation." Chart. July 30, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. (2020). Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. "Share of Consumers Buying More Store Brands during The Coronavirus Outbreak in The United States in 2020, by Generation." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis, Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation Statista, https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/ (last visited November 22, 2024)
Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation [Graph], Valassis, July 30, 2020. [Online]. Available: https://www.statista.com/statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
