Number of active buyers on Allegro in Poland 2017-2024

Published by
Adriana Sas
,
Mar 31, 2025

The number of active shoppers on the Polish Allegro marketplace systematically increased during the period. In 2024, Allegro reached nearly 21 million active buyers.

Number of active buyers on Allegro in Poland from 2017 to 2024 (in millions)

CharacteristicActive buyers in millions
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Showing entries 1 to 8 (8 entries in total)
Statistic: Number of active buyers on Allegro in Poland from 2017 to 2024 (in millions)

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Release date

March 2025

Region

Poland

Survey time period

2017 to 2024

Supplementary notes

"Active Buyers” represents, as of the end of a period, each unique email address connected with a buyer that has made at least one purchase on any of Allegro.pl, Allegrolokalnie.pl or eBilet.pl in the preceding twelve months.

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