Viewership of live sports on TV in the U.S. 2023, by generation

Published by
Julia Stoll,
Jan 5, 2024
Fans can follow their favorite sports, teams and podcasts in a variety of different ways, including live TV, internet and radio. In a survey conducted in October 2023, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. While 11 percent of Gen Z consumers watched live sports nearly daily, the share of millennials viewing sports on a daily basis amounted to 16 percent.

Frequency of watching live sports in the United States as of October 2023, by generation

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Release date

January 2024

Region

United States

Survey time period

October 16 to 19, 2023

Number of respondents

2,207 respondents

Age group

18 years and older

Method of interview

Online survey

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