Fans can follow their favorite sports, teams and podcasts in a variety of different ways, including live TV, internet and radio. In a survey conducted in October 2023, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. While 11 percent of Gen Z consumers watched live sports nearly daily, the share of millennials viewing sports on a daily basis amounted to 16 percent.
Frequency of watching live sports in the United States as of October 2023, by generation
Characteristic
All adults
Gen Z
Millennials
Gen X
Baby boomers
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Morning Consult (@MorningConsult). (January 5, 2024). Frequency of watching live sports in the United States as of October 2023, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/
Morning Consult (@MorningConsult). "Frequency of watching live sports in the United States as of October 2023, by generation." Chart. January 5, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/
Morning Consult (@MorningConsult). (2024). Frequency of watching live sports in the United States as of October 2023, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/
Morning Consult (@MorningConsult). "Frequency of Watching Live Sports in The United States as of October 2023, by Generation." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/
Morning Consult (@MorningConsult), Frequency of watching live sports in the United States as of October 2023, by generation Statista, https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/ (last visited July 27, 2024)
Frequency of watching live sports in the United States as of October 2023, by generation [Graph], Morning Consult (@MorningConsult), January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1178825/watching-live-sports-television-generation/