According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was especially used by interviewees from the Islands (Sicily, Sardinia). About seven in ten respondents from this macro-region claimed to use Facebook to check the online content published by museums. Furthermore, roughly half of respondents from the South followed museums and similar cultural institutions on Instagram.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin
Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin." Chart. September 18, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Macro-region of Origin." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin Statista, https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/ (last visited December 22, 2024)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
