Share of online shoppers who purchased gifts online in Denmark 2020

Published by
L. Yltävä,
Jul 26, 2023
38 percent of Danish online shoppers reported to have purchased a gift for a woman as of 2020. The next most common gifts bought online were those targeted for men, at 28 percent. Seven percent of Danes purchased online gifts for a household.

Share of online shoppers who purchased gifts online in Denmark in 2020

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Release date

September 2020

Region

Denmark

Survey time period

H1 2020

Number of respondents

907 respondents

Age group

18 years and older

Special properties

who have shopped online in the past week; who have purchased a gift online

Method of interview

Online panel

Supplementary notes

Original survey question: "Var den vare/tjeneste du købte senest på nettet en gave? Hvem var den vare/tjeneste du købte senest på nettet til?"

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