According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was more popular among female respondents than male ones. About 65 percent of women respondents claimed to use Facebook to check the online content published by museums, whereas 56 percent of men did the same. On the other hand, YouTube was slightly more popular among men.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender
Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender." Chart. September 18, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Gender." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender Statista, https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/ (last visited December 21, 2024)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
