According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was more popular among female respondents than male ones. About 65 percent of women respondents claimed to use Facebook to check the online content published by museums, whereas 56 percent of men did the same. On the other hand, YouTube was slightly more popular among men.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
Learn more about how Statista can support your business.
YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender." Chart. September 18, 2020. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Gender." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender Statista, https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/ (last visited February 22, 2025)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1178794/top-social-media-among-italians-to-follow-museums-by-gender/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.