According to the results of a consumer survey conducted in December 2021 in the United Kingdom, fashion shoppers of all ages are likely to favor a hybrid shopping solution. This is especially true of consumers between the ages of 25 and 44, 60 percent of whom said they use both in-store and online channels when shopping for fashion items.
Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group
This question was phrased by the source as follows: "When shopping for fashion in the past 3 months did you..."
Survey samples were nationally representative .
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TheIndustry.fashion. (January 21, 2022). Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/
TheIndustry.fashion. "Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group." Chart. January 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/
TheIndustry.fashion. (2022). Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/
TheIndustry.fashion. "Share of Online and In-store Fashion Shoppers in The United Kingdom (Uk) as of December 2021, by Age Group." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/
TheIndustry.fashion, Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group Statista, https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/ (last visited December 21, 2024)
Share of online and in-store fashion shoppers in the United Kingdom (UK) as of December 2021, by age group [Graph], TheIndustry.fashion, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1178746/in-store-and-online-fashion-shoppers-united-kingdom/
