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Shopping frequency of the French generation Z on the Wish.com/fr platform in 2019
Millenials and their shopping ways
With a vast choice of products for cheaper prices, platforms such as Wish.com as well as SHEIN have seen an increased adoption rate in western societies. But what are other drivers of online shopping, especially for young people?The main reason for them was that they had more choice and some mentioned the presence of online promotions as well as not having to travel to the point of sale. But, the physical shopping exprience prevails for many, even though e-commerce websites and applications were the second favoured source of dopamine.