According to the results of a consumer survey conducted in July and August 2021, online-only retailers such as ASOS, Boohoo, and Amazon were particularly popular among British fashion shoppers of all ages. Those between 16 and 44 years old used online-only channels for their fashion purchases the most, with 60 percent of respondents in this age range doing so.
Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group
shopper for fashion from online-only retailers in the past three months
Supplementary notes
This question was phrased by the source as follows: "Which of the following have you shopped for fashion (including accessories and footwear) in the past 3 months: online-only e.g. ASOS, Amazon, Boohoo."
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TheIndustry.fashion. (September 24, 2021). Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/
TheIndustry.fashion. "Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group." Chart. September 24, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/
TheIndustry.fashion. (2021). Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/
TheIndustry.fashion. "Share of Consumers Purchasing Clothing from Online-only Retailers in The United Kingdom (Uk) as of August 2021, by Age Group." Statista, Statista Inc., 24 Sep 2021, https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/
TheIndustry.fashion, Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group Statista, https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/ (last visited November 22, 2024)
Share of consumers purchasing clothing from online-only retailers in the United Kingdom (UK) as of August 2021, by age group [Graph], TheIndustry.fashion, September 24, 2021. [Online]. Available: https://www.statista.com/statistics/1178684/consumers-purchasing-from-online-only-clothing-retailer-uk/
